i saw this commercial on tv the other day for the amazon kindle and was just kind of absentmindedly watching it (ok to be honest only really paying attention because i thought the guy in it was hot), so i did a double take when i heard the end and was pretty surprised by it. but i thought it was very funny and natural and it's cool that amazon would make a commercial like that. i'm sure there's some anti-homo group campaigning against amazon now...i suppose they could add book burning to their to-do list too.

check out the ad below, and also a gratuitous screen shot of the hunky actor in it.